TIMBERLAND
Brand cooperation
Fashion designer Florentina Leitner presented her SS24 collection “Picnic at Hanging Rock” at Paris Fashion Week. Initiated by us, Timberland acted as the official partner, including product fitting during the fashion show. We developed the idea and concept for the brand collaboration and were responsible for the realization and press support.
SERVICES
Public Relations
Celebrating the 50th anniversary of the Timberland Original 6-inch boot, we recognized the potential of both brands and began to leverage the synergies. Timberland was featured on the runway in an exclusive partnership with select key pieces. Thanks to Florentina Leitner’s “upcycling” process, the Timberland show pieces ideally complemented the collection. Alongside Florentina Leitner, Timberland was prominently featured in the lookbook, press release and social media. We invited selected high-end press to the runway show in Paris to generate organic coverage.
Office München
Franz-Joseph-Str. 1
80801 München
T +49 89 381 080
Showroom München
Franz-Joseph-Str. 1
80801 München
Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Franz-Joseph-Str. 1
80801
T +49 89 381 080
Showroom
Franz-Joseph-Str. 1
80801
© 2024
