ISPO Munich
New direction and
global communication
ISPO Munich 2023 has reinvented itself! We have transformed the event from a classic product trade fair into a genuine festival for sports enthusiasts. Our goal was to position the trade fair more strongly at an international level and bring the motto “New Perspectives on Sports” to the fore. We completely revised the exhibition program and introduced an interactive supporting program that presents ISPO not only as a trade fair, but also as a lively community platform.
Our approach? Creative, transmedia storytelling that perfectly showcases the highlights of the trade fair, such as the Future Lab, ISPO Munich and the exciting awards and events. Each topic was given its own small stage in the media and social networks to ensure that it reached the right people.
Through the interaction of different players and channels, we were able to convey the message of ISPO Munich 2023 authentically and create an event that inspires both online and offline and opens up new perspectives on sports.
Office München
Franz-Joseph-Str. 1
80801 München
T +49 89 381 080
Showroom München
Franz-Joseph-Str. 1
80801 München
Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Franz-Joseph-Str. 1
80801
T +49 89 381 080
Showroom
Franz-Joseph-Str. 1
80801
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