DRYROBE
Positioning in the GAS market
The world’s most versatile and warmest change robe conquers the GAS market. We were able to support the brand and take over the strategic positioning. And that’s not all: to optimize the market launch, we supported the target group-specific adaptation and translation of the German website for the launch. At the same time, we developed an influencer campaign to increase awareness and generate sales.
Community first: Our strategy focused on credible and authentic brand communication out of the community for the community and within the community, combining reach and credibility. With the right mix of high reach influencers, core athletes and community icons, we were able to establish dryrobe as the go-to brand in its field within the GAS region. We also built a strong online presence through extensive SEO research and the implementation of search engine optimization in all translated copy.
Office München
Franz-Joseph-Str. 1
80801 München
T +49 89 381 080
Showroom München
Franz-Joseph-Str. 1
80801 München
Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Franz-Joseph-Str. 1
80801
T +49 89 381 080
Showroom
Franz-Joseph-Str. 1
80801
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