BOSS Parfums
Launch
For the BOSS SU25 fashion show we invited influencers Moritz Hau, Carlos Böttcher and Sadiq Desh to Milan to promote the recently launched BOSS Bottled Absolu in an international event setting. We were responsible for the PR and influencer management of this global launch.
SERVICES
Influencer Marketing
Public Relations
The BOSS Fashion Show in Milan was an excellent opportunity to showcase the synergy between BOSS fashion and fragrances and to present German influencers as part of the global BOSS community. We were responsible for talent acquisition and on-site support and selected three influencers who had established themselves as “BOSS Bottled” men within their community through various activations over the past two years. The strategic mix of TikTok and Instagram as well as the combination of macro and mega talents ensured maximum reach.
The following KPI’s have been measured using traackr.
Office München
Franz-Joseph-Str. 1
80801 München
T +49 89 381 080
Showroom München
Franz-Joseph-Str. 1
80801 München
Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Franz-Joseph-Str. 1
80801
T +49 89 381 080
Showroom
Franz-Joseph-Str. 1
80801
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