NEWS

Insights:

Why LinkedIn should be part of every communication strategy:

At haebmau, we know how crucial LinkedIn is for influencer marketing, corporate branding, and thought leadership. Learn how we can elevate your presence to the next level.

Are you interested in being more active on LinkedIn? Then get in touch with us and check out our LinkedIn post for more information!

Insights:

Discover the power of influencer marketing – this is how we work!

Based on our expertise in influencer marketing across various lifestyle sectors, we have developed three fundamental principles that guide our projects. We have summarized these principles for you on LinkedIn.

Check out our LinkedIn post.

Insights:

KPIs are the secret sauce for every successful influencer campaign!

At haebmau, we understand how important KPIs are to our clients, which is why we work in a very KPI-driven manner.

You want to know more? Get a deeper insight in our latest LinkedIn post!

Event:

Aroma Masterclass with Victorinox

We recently hosted an exclusive Aroma Masterclass in Berlin with Victorinox and chef Marco Mueller Rutz. Participants explored flavors and assembled their own Victorinox pocketknife.

Curious for more details? Check out our Instagram post!

Event:

Arc’teryx Winter Film Tour

Our team was thrilled to handle media support for the Arc’teryx Winter Film Tour in Berlin and Munich, from invitations to on-site interviews and a social media raffle.

Curious about how we made this event unforgettable? Check out our Instagram!

Agency:

haebmau in figures

To get to know haebmau better as an agency and to provide you with deeper insights, we have summarized some exciting figures and insights from our agency on LinkedIn, taken from our latest CSR report. Take a look and learn more about our working culture, our commitment and our successes!

Curious? Click here for our insights on LinkedIn, which you can also find in our latest CSR report.

Insights:

Influencer Marketing checklist

Our influencer marketing expert Lisa Perepelytsia has created a checklist to help you optimize your campaigns. It covers key points such as creative freedom, generational differences, relevant content, community proximity and KPI-driven strategies. Lisa gathered valuable input from DMEXCO and Baby got Business.

Curious? Click here for the full LinkedIn post and checklist.

Event:

Catrice event

Catrice has developed the new Invisible Cover Foundation with 40 shades, based on the analysis of 1,500 skin tones and AI-based technology. For the launch in October, Catrice hosted an exclusive event in Hamburg, where our beauty team, led by Berit Warta, took care of the pre- and post-event support as well as the guest management.

Curious? You can find more information and images of the event on our LinkedIn.

Agency:

haebmau CSR-Report

We are excited to present our latest haebmau CSR report! We are aware of our responsibility as a communications agency and are proud to show how we are implementing these commitments and making a positive contribution to a better future. Let’s shape the future together and take responsibility!

Curious? Click here to read the full CSR-Report.

Event:

haebmau goes DMEXCO

Will AI influencers soon take over social media? That was the question at this year’s DMEXCO, themed “Prompting the Future”, all about artificial intelligence. We were there and summarized the key takeaways for you on LinkedIn.

Click here to read the LinkedIn post.

Event:

Therabody marathon weekend

We organized the ultimate marathon weekend for Therabody in Berlin, including locations, events, hotels, press relations and participant support. From the kick-off event to the shake-out run and pasta party, we made sure everyone was well prepared with Therabody products and the right support.

Want more info? Click here to read the LinkedIn post.

Event:

Bosch x IFA

The future is smart thanks to Bosch Smart Home! Our team supported Bosch Smart Home at IFA 2024, the leading trade fair for consumer electronics and home appliances, to present their innovative technologies. We were responsible for press communications, coordinated media appointments and provided on-site support for journalists.

Want to know more? Click here for the Instagram post.

Event:

freundin brunch x Too Good To Go

Too Good To Go, in partnership with freundin magazine, hosted a brunch to raise awareness about food waste and its impact on climate change. Guests learned how to avoid food waste through a panel discussion and insights into fermentation and preservation. We are very proud to support Too Good To Go’s mission in the fight against food waste!

Check out some event impressions on Instagram.

Client News:

Gisele Bündchen x Marc O’Polo

Gisele Bündchen is the new face of Marc O’Polo. The world-famous icon brings her natural elegance and authenticity to the brand, underscoring its commitment to timeless style and sustainability. This collaboration strengthens the credibility and authenticity of Marc O’Polo.

Looking for the right testimonial for your brand? Let’s talk!

New Business:

New Business Conference

In mid-September, the New Business Conference took place in Düsseldorf at TEAMBBDO The Marketing Group Germany. One of the most important insights we took away with us was: Humour has to be back!

In addition to other exciting and inspiring impulses – from Christian Rätsch, Frank Dopheide and Andrew Robertson, among others – we attended four different themed workshops in an open exchange on the art of ‘Brand Building’, ‘Collaboration’, ‘Success’ and ‘Winning New Clients’. We are already looking forward to next year!

Want to know more about the New Business Conference? Click here to read the LinkedIn Post.

Event:

Marke-Brand at Berlin Fashion Week

At Berlin Fashion Week, designer Mario Keine and his brand Marke-Brand once again proved that he has mastered the art of fashion design to perfection. Up-and-coming Cologne-based designer Mario Keine presented his S/S25 collection ‘Zapfenstreich’ at the Kulturforum, which provided the perfect stage for his clear yet detailed designs.

For his third collection, Keine was particularly influenced by the traditions and customs of his home city and the lack of reflection and critical examination of these. We had the honour of being responsible for the guest management and PR of the show.

haebmau universe

Bundes-Beauty-Spiele

In August, our Beauty team led by Carolin Hermeling designed and organized the first “Bundesbeautyspiele” 2024 at our Munich location. The motto of this year’s team event: sweat, determination and lots of fun meets beauty and prosecco!

What does that look like? Watch the reel here – our colleagues captured the whole evening, of course!

New Industry:

New Health

A new industry enriches our portfolio: New Health!

We believe that the new health industries not only offer economic opportunities, but can also change the way we understand, promote and sustain health. Our mission as an agency is to support this dynamic sector with creative and strategic communications and to strengthen brands with innovative products.

Event:

Arc’teryx Summer Party

Attention Outdoor-Fans: Arc’teryx new store in Munich is now open! And it is not just about shopping — it’s a hub for sustainability! We kicked this summer party off with an intimate media workshop, a store tour and insights from the very athletes who co-designed various products. The ReBIRD™ Service Center stole the show, demonstrating how to breathe new life into older or used gear. Later, the celebration continued with editors, influencers and friends of the brand. Experience the fusion of function, fashion and eco-friendliness with Arc’teryx!

Pro bono project

Margot Friedländer Prize

In cooperation with antoni Berlin GmbH & Co. KG (via C_SR) to support the communication of the first call for entries for the Margot Friedländer Prize in the areas of PR, social media and event planning.

The Margot Friedländer Prize is awarded by the Margot Friedländer Foundation to people who stand up for tolerance, humanity and against anti-semitism or anti-democracy.

More information about the Margot Friedländer Foundation and the Margot Friedländer Prize, as well as the accompanying film, can be found on the website. Application and nomination forms can also be downloaded here.

haebmau universe

‘La Dolce Innenhof’ summer events

In July, we brought la dolce vita to the courtyards of our agencies in Berlin and Munich. With bubbles, Peroni, pizza, ice cream and DJ sounds, we celebrated the summer with our colleagues. Fancy that Italo feeling? Watch our recap video on LinkedIn and bring some dolce vita to your desk.

Event

Timberland goes Berlin Fashion Week

Timberland conquered the catwalk as official partner of the BALLETSHOFER fashion show. The iconic Timberland boat shoe was reinterpreted in 18 looks. With craftsmanship, innovation and cultural connection, Timberland was the perfect addition to the new collection.

Three shoe designs reflected the transformative nature of the collection. We managed the design process, guest & invitation management and press relations. An exclusive dinner at Verōnika restaurant with 15 guests, including press and influencers, rounded off the event.

New business

Communication for essence and Catrice in the GAS market

We are happy to announce our cooperation with cosnova! From now on we will be responsible for PR and strategic consulting for essence cosmetics and Catrice cosmetics in the GAS region. Our goal is to increase the brands’ visibility and engagement through continuous PR, storytelling, events and collaborations. We build on the existing awareness and strengthen the connection to the communities.

Data & insights

Kantar Brand Inclusion Index

The Brand Inclusion Index from our client Kantar shows the importance of diversity and inclusion. The global study covers 18 countries, 72 industries and 648 brands.

Key takeaways:

75% of consumers worldwide and 70% in Germany consider diversity and inclusion when making purchasing decisions.
Inclusive marketing significantly increases sales.
dm-drogerie markt Germany is particularly appreciated for its commitment.

Top inclusive brands: