BOSS Parfums
Launch event
BOSS Parfums & Coty celebrated the launch of the new BOSS Bottled Elixir with an exclusive event at the Hockenheimring. We were responsible for PR and influencer management for the global launch of the fragrance. Casting a diverse crowd was an important part of the project.
SERVICES
Influencer Marketing
Public Relations
We handled guest management and selected a diverse community of 8 influencers. Among the 60 international guests, 12 influencers and editors represented the German market. The event took place at the Porsche Experience Center – after a comprehensive safety training, the guests were welcomed with lunch. During the subsequent “Driving Experience”, the talents were able to test different Porsches in various challenges. The day ended with a sundowner cocktail and more content opportunities. Back in Frankfurt, a large dinner was organized.
The following KPI’s have been measured using traackr.
Office München
Franz-Joseph-Str. 1
80801 München
T +49 89 381 080
Showroom München
Franz-Joseph-Str. 1
80801 München
Office Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Berlin
Rosenthaler Str. 52
10178 Berlin
T +49 30 72 62 080
Showroom Berlin
Rosenthaler Str. 51
10178 Berlin
Franz-Joseph-Str. 1
80801
T +49 89 381 080
Showroom
Franz-Joseph-Str. 1
80801
© 2024
